Company Profile:
ADDCOMM is a marketing agency and digital communication agency, focused on providing services for planning, production and management of brands, products and services on the Internet. It is the result of a consolidation of three companies that took place in September 2005.
Business Model:
The company is a new digital agency, with greater competitive dimension and capacity to serve clients and the market with a team with extensive experience in online communication. Its goal is to be the largest agency specialized in online communication strategy in Brazil.
The main focus is planning, strategy, creation, management and measurement of results of marketing actions, besides campaigns and projects aimed at online relationships. Addcomm is a strategic partner of companies in this segment.
Products and Services Offered:
Virtual relationship management (VRM): A methodology that permits planning, segmenting, creating and measuring online campaigns, accompanying all the user's steps, measuring the effectiveness and individually tracing out the profile of the participating public.
Branding: All efforts to disclose, promote and strengthen a brand's image, and the products and services designated by it in the consumer market.
E-commerce: With creativity and integrated planning - and tools such as VRM - each action is carefully planned to succeed, with the results audited.
Main Clients:
Varig, Chocolates Garoto, Nissan, Wella, NOS, Brasil 1, Softcorp , Siemens, Aracruz Celulose, Procter & Gamble, Laboratórios Roche, Camargo Correa, Ernst & Young, Espírito Santo State Government and Telemar.
Synergy with other portfolio companies:
Softcorp: VRM client
Bolsa de Mulher: Media and content.
TrinnPhone: VoIP telephone service.
Technology:
The company uses standard web technology and also more recent technology like mobile applications. In its communication and online relationship strategies, the company uses resources such as applications for palmtops, cell phones, special content, online media and click-tracking applications.
Strategy:
To show a more mature and aware client market the results that the Internet can produce and that online marketing is more than just having a site. It means planning a strategy, knowing consumers and relating with them in various ways and following their behavior.
Competitive Advantages:
* Experience and success cases in online communication planning.
* Experience in operating with important brands.
* Professional staff in Rio de Janeiro and São Paulo.
* Use of own methodology - VRM.
Interest:
Shareholder |
Interest |
Ideiasnet |
54 % |
|
