www.bolsademulher.com

Company Profile:

Bolsa de Mulher is a woman’s solutions company, with more than 6 million single users per month (September/2008), and 5.5 million registered users in its network. Its main business models are advertising, mobile, e-commerce and content licensing. In addition to being the first women’s social network in the web, the company has also developed a complete Mobile Social Network for women – the first feminine social network via cellular phones in the country.

In August 2008, it consolidated its leadership position in the feminine segment in the Internet with the acquisitions of portals Estrela Guia (leader in the astrology segment), Feminice (main competitor) e Bem Leve (health and wellness content). Currently, 6 million out of the 20 million women in the web in Brazil transit by the Bolsa de Mulher. The company also offers several services and products for the feminine public, including videos, e-learning, interactivity tools, qualified contents, among others.

Advertising:

• Sale of online and mobile media
• Development of special projects for advertisers, according to their public’s profile and campaign targets
• Above-average results in the market
• Media offer in various segmented channels, such as Bolsa TV – interactive TV channel -, Bolsa Bebê - exclusive contents for mothers and pregnant women-, Bolsa Gourmet – interactive space for gastronomy -, Universidade Feminina - ia pioneering e-learning initiative, with courses for the day-to-day needs of women, which comprise more than 70 thousand registrations-, in addition to tools such as Makeup and Mostre Seu Estilo.
The revenue model is base don 4 main segments: advertising, mobile, e-commerce, and contents.

Mobile

• Sale of online and mobile media
• Content for WAP/Smartphones and applicatives

E- Commerce

• Sale of own services, such as astrology and nutrition products
• Commission on sales of partners’ products in various segments
• Convenient content and convenient sale concept.

Contents

• Content sale and partnership in online and offline media companies
• Presence in Brazilian and international portals
• Partnership with mobile content-enabling operator

Synergy with other portfolio companies:

• iMusica: music store
• Hands: mobile media
• Automatos: help-desk for users
• Media factory: e-mail and divulgation shots
• AddComm: media sales
• Zura: e-commerce
• Softcorp: equipment supplier
• Braspag: payment service via internet
• Netmovies: crossmedia

Products and Services Offered:

• Portal Bolsa de Mulher: A woman’s social network in the web, with qualified contents
• Bolsa Mobile: Mobile Social Network (a woman’s social network via mobile), with qualified contents. Services and contents via SMS. Applicatives for cellular phones.
• Feminice: Portal with social network and content dedicated to the teenage feminine public
• Estrela Guia: Services and contents on astrology
• Bem Leve: Everything about health and wellness
• BolsaTV: Interactive TV channel
• Universidade Feminina: e-learning center offering only courses dedicated to women
• Bolsa de Bebê: Contents and tools dedicated to mothers and pregnant women
• Bolsa Gourmet: Gastronomy channel, with contents generated by users
• Makeup: Interactive beauty tool
• Mostre seu Estilo: Interactive fashion tool
• Netcard: Virtual cards, and interactive communications applicatives

Main Partners and Advertisers:   MSN, Personare, ParPerfeito, Embratel, iMusica e Hands.

Advertisers: Unilever, Philips, Roche, L'Oréal, Secom, Nissan, Unibanco, Colgate-Palmolive, Banco Real, Boehringer Ingelheim, Fleury, Mattel, Janssen-Cilag, Vivo, Johnson&Johnson, Bradesco, O Boticário, Nestlé, Toyota, Hstern, Nivea, Infoglobo, Mumm, Abril, Santa Clara, Nokia, Merck, Sony Pictures, CR2, Mercedes-Benz, Pfizer, Schincariol, Sony, Scala, Folha SP, GE, Band, Tintas Coral, Suvinil, Citröen, Natura, Veet, Itaú, Cyrela, Disney, Bombril, Fisher-Price.

Strategy

• Increase in advertising revenue
• Offer and social network integration
• Increase in e-commerce revenue
• International expansion
• Mobile: SMS, content and applicatives

Competitive Advantages:

    * A well-established presence in the sector – almost 30% market share.
    * Own content + User-generated content.
    * High stickiness rate
    * Complete and diversified offer of contents and services
    * Innovation-dedicated management.

Shareholding: