Company Profile:
Braspag is the main company in Latin America in the segment of processing transactions via the Internet and call centers. Founded in April 2005, Braspag, through its relationship with banks and credit card operators, carries out the financial operations between its clients and their customers, the final consumers. Besides supplying systems for distance sales companies, it provides them with more efficient ways to maximize sales and control flows and internal processes.
Through a strategy of efficiency gain and a concept particularly aimed at the aspects of running a business, Braspag has won the trust of a great portion of Brazilian e-commerce firms and enabled international companies to penetrate the Brazilian market, as well as facilitated exports by Brazilian companies to the rest of the Americas and Europe.
Business Model:
The "payment processing" concept implemented by Braspag is to make the interaction with payment channels as seamless and efficient as possible, allowing a company with various worldwide branches to centralize operations in a single processing center.
In order to manage all the processes and relationships with partners, Braspag is administered by people with extensive experience in the field, supported by a specialized team, and focused on serving the business needs of its clients.
Braspag has a board of directors elected by the shareholders and follows internationally recognized management standards, such as: USGAAP accounting, ISO 17799 (information security) and ISO 9001, the latter of which is set to be granted in 2007.
Synergy with other portfolio companies:
The other portfolio companies are among its clients: iLogística, Officer, Softcorp, iMusica, Media Factory, TrinnPhone, Bolsa de Mulher, Pini and Netmovies.
Partners: Automatos - the two firms have a joint product (legitimi) - and AddComm - resells to Braspag.
Products and Services Offered:
The company enables direct sales through the Internet and call centers with payment by credit and debit cards, direct bank deposit and automatic bank debit of installment payments.
Payer: Integrated with all credit card operators and the main banks, it authenticates and processes payments.
Recurrent Payer: Offers complete billing services for recurrent online and offline payments, periodically and automatically issuing physical or electronic bank payment slips for automatic debit charged to credit cards or current accounts.
Besides the specialized solutions in authentication and control of payments, there are two other complementary security products, able to analyze the profile of the purchaser and evaluate the risk of a fraudulent transaction.
Risk and Fraud Control: Used for risk management through the sales risk management (SRM) system.
Innovation and Security: Used to confirm a potentially fraudulent transaction by telephone.
Main Customers and Partners:
Braspag has partnerships with all the credit card operators: MasterCard, Visa, American Express and Diners. It also works with the debit cards of all the major banks, such as Itaú, Bradesco, Banco do Brasil and ABN Real.
Its main clients are Dell, Mercado Livre, Shoptime.com, Americanas.com, Voetur, Tap Portugal, Tok&Stok, ESPM, iMusica and Google.
Technology:
Due to the importance of information security, the company's systems are hosted in one of the best and most secure data centers in the world, located in California, ensuring the encryption of the information transmitted and digitally certifying the data transmission process with 128-bit technology.
The transaction processing is administered in an intelligent interface between the clients and the back office, a channel for financial administration accessed securely by the store manager, allowing various types of consultations and controls by order, date and payment method. This allows clients to analyze sales performance and forecast when deposits will be made by credit card operators, along with a series of other benefits to manage their virtual stores. This control platform can cut clients' back office work by up to 80%, thus providing huge cost reductions.
Strategy:
The company's objective is to generate a high return on investments through a long-term strategy, since it is the only firm in the segment created by venture capital and open to investors.
It also intends to expand its processing platform globally to optimize the payment structure for international clients.
Other goals are to manage all transaction and back office operations for medium and large companies, and to become one of the 10 largest processors/gateways for Internet transactions in the world by 2009.
Competitive Advantages:
1. Only Brazilian provider of complete and customized solutions for processing and control of electronic payments.
2. Has ISO 17799 certification (the international information security standard).
3. Only aggregator of value through contingency, support, technical inquiry and control systems (customized reports, cash flow).
4. Best operational infrastructure, with data center located in the United States.
5. Strategic partnerships with the country's largest financial institutions.
6. Solid financial and strategic support from its investors, along with synergy with the other companies of the Ideiasnet portfolio.
Interest:
Shareholder |
Interest |
Ideiasnet |
25% |
