Company Profile:
Hands is the first Brazilian Company specialized in mobile advertising. Hands has over 100 Mobile Advertising cases and over 250 content channels in its mobile portal. Currently undergoing great expansion, it is divided in three business units in order to better meet market needs. These are as follows:
Mobile Advertising: this comprises the Company’s main focus. Hands markets advertising space in movable sites, by means of Hands AdNetwork – the name given to the network of 300 content channels of which the Company in authorized to sell, including in operators Claro and Vivo iPhone (touch) portal.
Movable Sites: Hand’s original unit in which the Company designs, develops and operates movable sites for contents and service providers, in addition to corporate sites.
Hands Trends: the unit aims at meeting special projects, developing actions via SMS, Bluetooth, voice message, etc.
Hands is part of BrANDS, Ideiasnet’s digital communication holding.
Business Model:
The Company’s business model is based on three basic aspects:
- Sale of advertising space at the country’s main movable sites (via Hands AdNetwork);
- Production, structuring and operation of movable sites (corporate sites);
- Special projects, developing brand interactivity solutions as from cellular phones.
Products and Services Offered:
Hands offers over 250 well-diversified content channels, thus offering a very eclectic and singular service for the users and for advertisers, such as: Guia da Semana, Buscapé, Globo Online, Maplink, IDGNOW!, Folha Online, Climatempo, WebMotors, among others. Access can be made through the Hands Movable Portal (m.hands.com.br) from Claro’s and Vivo’s Touch portals, in addition to direct access through provider’s URL punching on a mobile browser.
In these contents channels, Hands markets advertising space and offers its expertise, team and technological platform to convey pieces, audit results, and manage m-advertising campaigns.
In addition to movable sites and management and conveying advertising campaigns on movable sites, Hands offers special projects for Mobile Marketing solutions, developing actions via SMS, MMS, Bluetooth, Voice message, among other interactive options.
Main Clients and Partners:
Among Hands’ partners we mention: Globo Online, Folha Online, Guia da Semana, Estadão, Valor Online, Clique a Gosto, Agência Estado, among others. There are also a number of strategic alliances with movable telephone operators, with some technology suppliers, mobile solution integrators and the main domestic suppliers.
Among the main advertisers we can mention: Petrobras, Volkswagen, Honda, Itaú, Banco do Brasil, Samsung, Fiat and Visa.
Synergy with portfolio companies:
iMusica - partnership in mobiles.
BrANDS – Ideiasnet’s digital communications holding.
NetMovies – client, mobile service site.
Technology:
Hands’ technological platform provides for all mobile marketing value chain links. Allows for speedily creating mobile sites which adapt themselves to the device from which they are assessed, resizing images or even adjusting the layout according to particular set features. The Hands AdSpace Server manages flexible and robust mobile campaigns, dealing with the specific challenges of mobile advertising. Collections can be integrated to the telephony operator billing system, a solution Hands has already put in place in more than ten countries.
Strategy:
Hands’ strategy consists of keeping and enlarging a network of partnerships with the most important providers and operators in the market, adapting its content for access via movable devices and ranging from the implementation of partners’ movable sites to the production of complex solution projects for Mobile Marketing. Hands’ team, the most experienced in the market in marketing and convey movable media facilitates the access of major vehicles and advertisers to the growing mobile marketing consumer market.
Competitive Advantages:
1. A strong brand, associated to a public of high social and economic level.
2. Partnerships with the main content providers, Brazil’s four main cellular phone operators, the country’s main integrators and the main advertising agencies
3. It is Brazil’s main movable content portal, with more than 160 million in its movable portal in 2008.
4. Hands has a team entirely turned and specialized in implementations, operations and mobile Marketing solutions.
5. It is inserted in a market in full expansion in Brazil and in the World.
6. A growth strategy well adapted to the based on solid financial and strategic support by Ideiasnet.
Ideiasnet Stake: 51,4%
