Company Profile:

Hands provides content directly to cell phones, palmtops and smartphones. News, financial indicators, weather forecasts, cultural agendas and other information can be accessed by mobile phone without the need for a wireless connection.

Business Model:

The company's business model is based on the availability of a wide range of free content sustained by advertising revenue. Besides this, there is restricted content at its portal that can only be accessed by paying an access or subscription fee. Hands also develops sophisticated customized mobile solutions for companies. Besides automating point-to-point business processes, Hands' solutions provide access to critical business information in a variety of corporate databases, applications, intranets and the Internet.

Products and Services Offered:

Content from the best Brazilian providers directly to cell phones, palmtops and smartphones, all through a single technology, permitting global log-in, personalization via cell phone/PC and a single price for access to the restricted areas of all the publications.

Main Customers and Partners:

Among its main customers are Petrobras, Blockbuster, Fator Corretora, ABN-AMRO and IBM. They use Hands' corporate services, which include solutions to mobilize their sites, intranets and extranets.
Among its content suppliers are Folha Online, Climatempo, Lancenet and Editora Abril. There are also some strategic alliances with mobile phone operators and technology suppliers, such as Nokia, Motorola, Palm and HP.

Synergy with other portfolio companies:

iMusica - Mobile music partnership.
Bolsa de Mulher - client, mobile site on cell phones, smartphones and palmtops.
NetMovies - client, mobile services site.

Technology:

The company's competitive advantage is the launch of the version for smartphones, with built-in software in Motorola and Nokia handsets, besides partnership involving billing with Microsoft and mobile operators TIM, Vivo and Claro. The present highlight is the migration to the cellular model (smartphones), where the content provider is essential to add value to the mobile operators' service.

Strategy:

To assume a central position in the wireless value chain and encourage the mass adoption of mobile Internet, using the synergy among content providers, technology suppliers, advertisers and the corporate partners of Hands.

Competitive Advantages:

1. Strong brand and recognized for association with a public with a good socioeconomic level.
2. Partnerships with the main content suppliers and the four main mobile phone operators in Brazil.
3. Public of 150 thousand users, in expansion.
4. Part of a fast expanding market, particularly regarding mobile phone operators, which are constantly seeking new services to aggregate value, such as the information services offered by Hands.
5. Growth strategy well adapted to the reality of its market and the needs of its customers, based on the solid financial and strategic support of Ideiasnet.

Interest: