Company Profile:

Created in 2000, iMusica is a pioneer in Latin America in distribution of digital media and sales of legally downloaded audiovisual content over the Internet, and more recently, via cell phones.
It has over 500 thousand phonograms licensed for sale, and agreements with Warner Music, Universal Music, Emi Music, Sony-BMG, Som Livre, Trama, Biscoito Fino and over 300 independent national and international recording companies.
It has a network of music stores on the Internet in partnership with the largest e-commerce portals and sites, such as MSN.com.br, Yahoo.com.br, Americanas.com, Submarino.com, Br-Turbo and Som Livre, among others.
Present in 18 Latin American countries, iMusica also acts as a content aggregator for the main digital services abroad, such as iTunes, Napster, Msn.com and Rhapsody, among others.

Business Model:

Digital Media Management: iMusica is responsible for management of payments and for security of the operation.

Products and Services Offered:

Download of audiovisual content to computers and cell phones. Content delivery platforms for cell phones.

Synergy with other portfolio companies:

* Braspag: Electronic payment system.
* Bolsa de Mulher: Music store at its portal.
* Visionnaire: Software development.
* Hands: Mobile solutions partnership.
* AddComm: Consulting for the site.

Technology:

Windows DRM (Digital Rights Management) technology from Microsoft, which is approved by the largest recording and motion picture companies because it assures collection of royalties and ownership of the music sold at the site. The music format is Windows Media Audio (WMA), which guarantees excellent transmission and reproduction. In the area of music downloads to cell phones, it has developed a secure application with the AAC+ audio format.

Strategy:

* To expand its presence in the digital media management area, mainly in the mobile market.
* To increase its business by aggregating content for export, since music is one of Brazil's greatest assets due to its popularity all over the world.
* To expand the DRM platform to the Internet and cell phones.
* In 2007, iMusica began to distribute audiovisual content to cell phones.

Competitive Advantages:

* Leader in Latin American in a rapidly expanding market, sale of audiovisual content for digital distribution.
* Different revenue sources for sustained growth.
* Implementation of the iMusica Móbile project, whose objective is sale of music for cell phones. The Nokia N91 already carries the iMusica virtual store.
* Integration with the main music publishers in Brazil, adapted to the Brazilian publishing market and its copyright laws, which are different than in many other countries.
* Solid financial and strategic support by Ideiasnet, along with great synergy with the companies of the group.

Interest: