Company Profile:

Created in 2000, iMusica is a pioneer and leader in Latin America in the distribution of legal digital music by internet and mobile phones. With over 2 million phonograms licensed for sale and contracts with Warner Music, Universal Music, Emi Music, Sony-BMG, Som Livre, Deckdisc, Trama, Biscoito Fino, with over 20 thousand independent domestic and international recording companies. It keeps agreement with all musical publishers in Brazil and copyright collection entities in Latin America.

In Brazil, it is the white label content and platform of music for sites, content portals, consumer goods and entertainment companies, retail channels, operators and cellular phone manufacturers. The iMusica is the content export channel for independent Brazilian recording companies for international digital stores such as: iTunes, Napster, Amazonmp3, eMusic, Rhapsody, among others. A partner of America Móvil and Nokia for digital content distribution for mobile phones, in 16 Latin American countries, reaching a total range of over 153 million users. It owns a network of Internet music store chain in partnership with the major portals and e-commerce sites such as MSN Music, Yahoo Music, Rádio Transamérica, Wal-Mart, among others.

Business Model:

Digital Media distribution and management

Services Profile:

• Download of audiovisual content for computers and mobile phones.
• Content provider and consolidator.
• Copyright clearing.
• Web and mobile white-label platform.
• Branded content solution.
• Digital media.

Synergy with other portfolio companies:

* Braspag: Electronic collection system.
* Bolsa de Mulher: Music store in portal.
* Visionnaire: Software development.
* Hands: Software development.
* AddComm: Commercial partnership and branded content.
* Zura: Commercial partnership.
* Netmovies: Commercial partnership.
* TrinnPhone: Telephony.
* Softcorp: Corporate client.

Technology:

A complete platform comprising all content file formats with and without Microsoft DRM technology (Digital Rights Management), OMA, among others, respecting market standards and those of major recording companies, movie-marketing companies and studios

Strategy:

• Being the reference company in digital music on Internet and mobile phones in Latin America;
• Increasing the digital media distribution and management channel, especially in the mobile market in Brazil and Latin America;
• Increasing the Brazilian music content for export, as this is one of Brazil’s greatest assets, of global recognition;
• Enlarging digital platform distribution;
• Enlarging catalog;
• Enlarging content portfolio;
• International expansion;

Competitive Advantages:

• Contracts with the region’s leading mobile operators: America Móvil,
Vivo, TIM, Oi.
• Contracts with the region’s mobile phone manufacturers.
• A long-standing relationship with all major recording companies, independent recording companies, publishers and content consolidators.
• Integration with main publisher in Brazil, adapting itself to the Brazilian publishing market and its copyright laws, quite different from the rest of the world.
• Great barriers to entry.
• A vast catalog, with over 2 million titles.

Ideiasnet Stake: 91,0%