Company Profile:

Media Factory was created in 2000 with the objective of being the address on the web where consumers can freely give their opinions about and relate their experiences with products and services acquired, exchanging experiences with other consumers. Since then, the company has built up a powerful database of 800 thousand registered users. It is inserted in the final consumer segment through the opinion survey site, enabling users to compare the prices of products in various stores while consulting opinions on products. The portal generates roughly 750 thousand page views per month and 200 thousand unique visitors, and intends to increase these numbers after launching its new layout, which is currently under construction.

Business Model:

Its extensive user base allows the dissemination of opinion surveys and advertising by e-mail, directed at a well selected public according to specific criteria (income and educational level, for example). This database started to be used for the B2B services of Media Factory, offered by VoxCorp, based on the identification of a new opportunity in this niche. Starting in 2001, Media Factory began offering to corporate clients - through the use of competitive intelligence tools, surveys, reports or CRM solutions - greater knowledge about their consumers, enabling better understanding of their needs and a stronger and more lasting relationship with customers. Other advantages of the service are: fast acquisition of the data, accessible cost, segmentation by product, specialized commercial team, quality service and ease of operation of the tool by the client itself.

Synergy with other portfolio companies:

- Bolsa de mulher, Softcorp, Officer, Hands, iMusica, TrinnPhone, AddComm, Softcorp and Braspag.

Products and Services Offered:

The solutions offered by Media Factory are innovative and customized to the clients, which is considered Media Factory's main competitive advantage.
IQDirect: a tool that sends e-mails, allowing round-the-clock monitoring by its corporate clients of detailed information of the accesses resulting from their campaigns, such as name and address of the senders and exact time messages were sent.
IQMail: a tool focused on the retail segment, intended to serve small companies and individuals, providing solution of less complexity at lower cost.

Main Customers and Partners:

Media Factory serves large companies, among them: TAM, Ogilvy, Officer, WalMart, Renault, Boticário, Club Med, GVT, Gafisa, FGV, Accor Hotels, C&A, IBM and HP.
It also has partnerships with the Brazilian survey and marketing firm Enfoque and with the Friedman Group, responsible for writing reports focused on the retail areas. It also has partnerships with the Mercado Livre and Buscapé portals.

Technology:

The company's technology is totally developed internally. Media Factory's tech team is formed by professionals specialized in both customization of applications and development of new functions. This allows the company to be always aware of the latest technological changes and evolutions.

Strategy:

In 2007, the company intends to roll out a new layout of the Media Factory site, more user friendly and with new and improved tools. Other goals for the near future are:
- To launch a new version of IQdirect with new functionalities and a new design.
- To consolidate the sales of IQmail, seeking greater consolidation in the market, to increase its client base.

Competitive Advantages:

1. Quick and easy development of customized tools to supply all the clients needs.
2. High capacity for sending campaigns and infrastructure to serve large corporate clients.
3. Real-time marketing, enabling 24-hour monitoring of e-mail campaigns.
4. Extensive base of registered users (800 thousand) and growing number of page views (750 thousand a month).

Interest: