Company Profile:
Set up in 2002, under the name of IvoxCorp, the company was one of the pioneers in the spreading of the e-mail marketing concept in Brazil and has conquered prominent market positions with products and services geared to Relationship Marketing.
The current moment is one of expansion. With its new positioning, the company is now named Media Factory and has enlarged its traditional product and service line, which now includes integrated online acquisition marketing solutions. Thus, the 300+ of various sizes and from different segments of the national economy (retail, telecom, among others) now rely on a vast range of performance-oriented services.
Media Factory is part of BrANDS.
Business Model:
On the front of the business lines are Search Engine Marketing (SEM) solutions and consultancy in Search Engine Optimization (SEO). The company brings forth another differential as part of portfolio enhancement: a network of affiliated sites with qualified contents which allow for the better planning and management of online marketing campaigns and measurement of return over investment.
The Traditional Relationship Marketing Solutions menu bears continuity highlighting proven tools such as market leaders IQ Direct and IQ Trade, which may be integrated to the facilities provided by SMS as well as by voice-message supported campaigns (Voice Marketing).
Synergy with other portfolio companies:
Bolsa de mulher, Softcorp, Officer, Hands, iMusica and TrinnPhone, AddComm, Softcorp, Braspag, TV ao Vivo.
Products and Services Offered:
Acquisition Marketing:
SEM (Search Engine Marketing) – Turned to companies of every size, the service allows for the client site to take up an outstanding position in search engines.
SEO (Search Engine Optimization) – Through restructuring the site is better sited at main Internet search engines.
Media Buying – Online media planning and purchase on demand.
Network – We provide your company with wide coverage at more attractive costs by means of an online advertising network with hundreds of Premium sites.
Relationship Marketing:
IQDirect – Intelligence and management service for campaigns oriented to online relationship with clients and prospects, allows for reaching the consumer through an integrated platform involving e-mail, SMS, and Voice Marketing.
IQTrade Manager – With the IQ Trade, a company may render available a first-line e-mail marketing tool to its distribution network, thereby ensuring quality of communications forwarded up to final consumer.
Main Clients and Partners:
Media Factory supplies major companies, such as: TAM, Ogilvy, Officer, Wal Mart, Renault, Boticário, Club Med, GVT, Gafisa, FGV, Accor Hotels, C&A, IBM and HP.
Technology:
A technology fully developed by the in-house team, made up of specialized professionals, both for customizing application and for new function development, thereby allowing the company to be fully and permanently aware of technological changes and evolution.
Strategy:
Media Factory is permanently in search of communication tools, investing in acquisition and relationship marketing. The target is reaching markets like the USA, and Europe, among others.
Competitive Advantages:
• BrANDS
• Development of new customized tools to supply clients' complex needs.
• High campaign and infrastructure delivery capacity to supply major corporate clients.
• Real Time Marketing, possibility for follow-up of e-mail campaigns 24 hours a day.
• Extensive registered user base (800 thousand) and growing number of pageviews (750 thousand per month).
Ideiasnet Stake: 78,8%
|
