Rio de Janeiro, October 2009 — Bolsa de Mulher S.A, Latin America’s leading female-focused communications group and controlled by Ideasnet, the publicly held venture capital company in Brazil, announced its seventh acquisition in one year and the first steps into the United States market. The U.S. office will be based in New York City and will be managed by executive Roberta Correia, Bolsa de Mulher U.S. Editor and Country Manager. The primary goal of Bolsa de Mulher’s expansion is to target Hispanic women living in the United States, with Spanish-language content-driven social network that is highly-targeted and compelling.

Bolsa de Mulher S.A. is a multi-platform communication group female-oriented, leader in Latin America. The holding company owns internet portals, editorial multimedia content companies for web and mobile phones as well as e-commerce and business intelligence solutions.

“Our expansion into the U.S. market is a natural step for us. There are more than 22 million Spanish-speaking women living in the U.S. and we are uniquely positioned to offer them a tailored, enjoyable online experience through our media assets, created in their primary language. Our Brazilian media properties offer content and social networking tools on internet, mobile and paid-tv for women with a wide variety of topics, including celebrity gossip, family issues, health, education and career advice,” said Andiara Petterle, CEO of Bolsa de Mulher.

“We believe in the power of women and their ability to contribute to a turnaround in the world’s economy. Women now drive the global economy controlling about $20 trillion annually wolrdwide. Because of these trends, we are investing heavily to expand Bolsa de Mulher and we know that hispanic women in the U.S. avidly seek content that is relevant to them,” added Luis Alberto Reátegui, Ideiasnet CEO, who controls 95% of Bolsa de Mulher capital.

Simultaneously, Bolsa de Mulher announced the acquisition of iTodas, the digital initiative of Simbolo Publishing Group, the third largest publisher in Brazil, and its plans to continue acquiring other female websites and game developers to further increase its expansion within Latin America. With the acquisition of iTodas, a former competitor , Bolsa de Mulher now has 9 million female registered members, which represents approximately 30% of the entire online female audience in Brazil.

Through the agreement, Bolsa de Mulher also becomes responsible for the ad sales of the iTodas magazine websites, through its Pink Ad Network,which is Bolsa de Mulher’s advertising network. Launched one month ago, the Pink Ad Network is already the largest women’s online ad network in Brazil and should reach 150 sites in this segment within the next six months. Pink Ad Network is comparable to Glam Media and was born as the largest women’s online ad network in Brazil. It is already seen as a great solution both for large traditional communication groups and small websites that offer valuable, vertical content and that reach a smaller number of viewers.

“The purchase is part of Ideiasnet’s strategy to assure the leadership of Bolsa de Mulher as the Latin America’s largest women’s digital media group, accelerating its expansion into other markets like Mexico, Argentina, Chile and Colombia,” said Luis Reátegui. “Our investments are based on a long term strategy. Bolsa de Mulher has the high-performance orientation, management philosophy and human resources found in a company that has been nurtured from the beginning to make an IPO. We will certainly consider making strategic mergers with large and globally relevant media groups,” added Luis Reátegui.

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