Company Profile:

Officer is an IT product distributor with over 24 years of operations in the market, a leader in the wholesale distribution segment of IT products in Brazil. The company sells wholesale to IT dealers and retail companies, exclusively in Brazil.

Officer is differentiated from its competitors by its segmented product portfolio (hardware, software, components, and supplies), as well as added services, relationship with its dealers and partnership with its suppliers. The company credits its growth in the sector to its differentiated relationship with the more than 20 thousand dealers comprising its portfolios, of which 10 thousand are active, in addition to its concern in offering, by means of technological innovation, business solutions and tools which meet its partners’ needs.

Business Model:

Officer markets products from over 40 suppliers of the main international software and hardware brands, in addition to specialized technological solutions and an exclusive line of computers. The company is the main distributor of HP products in Brazil. It offers 4 main product lines : software, hardware, components and supplies; it also relies on a complete infrastructure to meet the needs of its more than 10 thousand active dealers, located throughout the entire national territory.

In 2007, Officer inaugurated a Distribution Center in Porto Alegre, thereby enlarging its activities in Brazil’s south region.

In the second half of 2008, it launched its new e-commerce site, dedicated to its dealer portfolio. With investments of R$ 1.1 million in development, infrastructure, and software licensing, the initiative is directly linked to Officer’s new business model, which aims at increasing e-commerce share in company results in the small and medium-size segment.

Main Clients and Partners:

Officer works with the following brands: 3Com, Adobe, APC, Apple, CA, Corel, Engetron, Epson, Gigabyte, HP, IBM, Intel, Itaucom, Lenovo, Lexmark, LG, Microsoft, NETGEAR, Okidata, Oracle, Philips, Positivo, Red Hat, Samsung, Sony, Symantec and Xerox.

Synergy with portfolio companies:

    - TV ao Vivo – TV ao Vivo Officer with daily bulletins and training .
    - TrinnPhone – Partnership for the sale of VOIP products and telephony solutions
    - Ilogistica – logistics
    - Automatos – Partnership for the sale of Tectotal services

Strategies:

    - Geographic expansion in Brazil, aiming at greater proximity with the client;
    - Increase in e-commerce share in the small and medium-size company segment;
    - Availability of added- value service for dealers (click-shop and SFA – Sales Force Automation);
    - Increase in inventory turnover;
    - Constant evolution of product and line portfolio, aiming at tending to its clients as fully as possible.

Competitive Advantages:

    - Representatively throughout the entire national territory, with more than 30,000 registered dealers;
    - Excellent relationship with its manufacturers and dealers, carrying out constant training and lectures;
    - TV ao Vivo Officer allows everyone to update themselves, through interviews, lectures and training for dealers made available on the TV ao Vivo site;
    - Logistics – outsourced distribution operation from the centers located in  Grande São Paulo, and in Porto Alegre, up to the final destinations of the products;
    - Capacity to meet demand increase, stemming from the intensive market growth and decrease of the Gray Market in Brazil.

Shareholding: