Company Profile:

PINI is the largest technical publisher in the civil construction sector in Brazil and also has a line of software, specialized services and web solutions. Founded in 1948, PINI is one of the most traditional companies in the engineering, architecture and construction sector. It offers technology solutions composed of specialized software and databases and e-business solutions for architectural and engineering firms, with PINI Web, and in other operational areas with PINI Publishing, PINI Engineering Services and PINI Events.

Business Model:

The main source of PINI's revenues is advertising sold in its printed and digital publications, sales of subscriptions, distribution of software to the construction industry covering pre-design to post-occupation, besides technical books and manuals, specific CD-ROMs and DVDs for civil engineers, builders and other professionals in the sector.

Products and Services Offered:

The company today has the following business areas:

Magazines: Construção Mercado, AU, Téchne and Equipe de Obra.
Systems: Volare, Versato, Versato Viabilidade, Concreto 100, Strap, Arcon, ICAD, AutoPower and Orça Casa.
TCPO: Tables of price compositions for cost estimates and bidding.
Technical Manuals
Events
Engineering Services

Main Customers and Partners:

The main customers of the group are companies in the middle market of the construction sector.
The main clients in the media area are Grupo Gerdau, Grupo Arcelor, Votorantim, Amanco, Otto Baumgart, Lafarge, Grupo Saint Gobain, Braskem, Prysmian, Sika and CSN.
The main partners in the technology area are TQS Informática (structural calculation software), E-construmarket (e-commerce and collaboration tools) and Eleco (a British company that develops architectural applications).

Synergy with other portfolio companies:

TV Ao Vivo: Provides audiovisual coverage of the PINI Award - Best Suppliers in the Construction Industry.
Braspag: Automated payment solution of the virtual store of the site www.piniweb.com.

Technology:

1. Database managers: Oracle, SQL Server and Access (Microsoft)
2. ERP/Management systems: MicroSiga
3. Database treatment tools: DataMotion
4. Management of content and publication of sites: Content Stuff and in-house development
5. Management of lists and e-mail marketing: Construnet
6. E-commerce (virtual store): In-house development.
7. Software development tools: Visual Studio (Microsoft)
8. Remote access (support to software customers): Networkstreaming
9. DataCenter: ComDomínio
10. Connectivity: ComSat and Telefonica

Strategy:

The company's strategy is to continue supplying information solutions, know-how and systems to the civil construction industry, offering an even more extensive portfolio of products and solutions for companies in the sector.

Competitive Advantages

The PINI Group's competitive advantages rest in its strong trademark, broad network and experience in the market, and the huge potential for consolidation in e-commerce and attraction of advertisers from the architectural and engineering sector.

Interest: