Company Profile:

TvaoVivo is an interactive multimedia communication company that provides TV over the Internet, both for corporate projects and independent content.
For companies that want to create their own exclusive television channels, TvaoVivo is the complete solution. With a creative and production team with interactive multimedia expertise, it can create live and on-demand Internet television programs, for consultation immediately afterward, for constantly increasing audiences. With its own provider for simultaneous access in large volumes, TvaoVivo hosts all its video projects, freeing up the client's structure. Furthermore, TvaoVivo is the only company in its market with mobility to operate live for any communication project or event, because it has its own link, called "entrando ao vivo no ar" ("going live on the air") in any situation, even those where there is no local fixed IP structure.

Business Model:

Structured with staff specialized in creation, production and development of television on the Internet, TvaoVivo is a communications agency and vehicle that renders services to corporate clients in specific projects or on a monthly fee basis under long-term contracts. The scope of its services enables it to offer complete solutions in all the strategic areas of a company (HR, IR, Marketing, Communication, Events and Training). Because it is a vehicle, TvaoVivo also develops independent and authorship projects through strategic partnerships, with sale of advertising space and standout results.

Products and Services Offered:

Corporate TV broadcasts over the Internet:
TvBMC - Services training.
TvFator - Disclosure of capital market trends.
TvKlabin - Live coverage of the construction work in Telêmaco Borba, Paraná.
TvManual with Cristiana Arcangeli - Production of videos on health and beauty.
TvaoVivoOfiicer - Training, sales and trade relationship.

       HP Partner TV – Training the reseller channel/Brasil

WebCasts with Wire Disclosure System:

1. Banco do Brasil
2. IFHC - Instituto Fernando Henrique Cardoso e BMF
3. Colégios Porto Seguro/Waldorf
4. Itaú Cultural
5. HP Partner TV
6. Symantec
7. AddCom – AddTrends
8. Warner Music - Lançamento de Banda

Large viewership with sponsors:

1. Equestrian Championship and Cyrela Brazil Realty

2. São Paulo Fashion Week with Eh! Cosméticos

3. Carnival in Bahia - Expresso 2222 - with IG – 2005,2006 and 2007

4. Microsoft – product launching

5. Xerox – special event with CEO

6. Natura – special event with CEO  

7. Embraer

8. VIVO

9. "Food Service" and "Tecnologia" fairs of Fispal at Anhembi - 2006 and 2007

10. Pharmanostra

Corporate

1. Banco do Brasil - Financial results for shareholders and investors.

2. Microsoft - Product launches.

3. Xerox - Special bulletin with the world CEO.

4. Natura - Special bulletin with the president.

5. Embraer - Dissemination of images of the company in China - print media.

6. VIVO - Disclosure of the new concept store - press relations assistance.

7. Fispal Food Service e Tecnologia

8. Pharmanostra - "Pharma Racine" trade event.

Cross Media - Integrated Internet and cellular platforms

1. Coverage and publication of journalistic content.

Production of interactive videos

1. Certisign - Launch video of the new brand and training.
2. Microsoft
3. Compusoftware and Okidata
4. BMC
5. HP Partner TV

Main Customers and Partners:

Banco do Brasil, Banco BMC, Corretora Fator, BMF, IFHC, PHArcangeli, Cyrela Brazil Realty, Microsoft, Officer, Xerox, Klabin, Fispal, VIVO.

Synergy with other portfolio companies:

Officer
Bolsa de Mulher
Addcom

Competitive Advantages:

The differences between TvaoVivo's services on the Internet and conventional services are huge. Besides making "live" recordings, from anywhere, in time and with a mobile finishing structure to make the content available on demand, edited and indexed for consultation, the interactivity services and hosting structure for large numbers of simultaneous accesses of TvaoVivo (support to up to 50 thousand accesses) are ready to be used, at competitive prices and service coverage for large clients.
Interactive services: integration of platforms, creation of projects and content in special video, on a case-by-case basis, with "live Chat" services, synchronization of media with web TV, online measurement of results and audience, exhibition of rankings, creation of customized applications such as graphic interfaces, evaluation tests with issuance of certificates, and registration with levels of interest.

Interest: