Company Profile:

Zura resulted from the merger of the website Emconta and iVox, according to the American e-pinions/shopping.com model. The company aims to serve as a benchmark in on-line shopping, growing to become the principal source of information in Brazilian e-commerce. In line with the social shopping concept, the synergy between iVox and Emconta creates value for the company, offering customers a complete shopping experience on a single website, featuring reviews, guides and products, where they can learn about products and their characteristics; check other users’ reviews; and ultimately purchase the product at the most convenient store or based on the best price. In addition, Zura offers consumers the opportunity to save products in a “wish list” or to receive alerts whenever a certain product reaches a predetermined price.

Business Model:

The model relies chiefly on online marketing, with the bulk of revenues coming mostly from advertisements of stores listed on the website, but also including banners and direct e-mail for registered users.

Synergy with portfolio companies:

iMusica, Bolsa de Mulher, Softcorp, Hands, Braspag, Netmovies

Products and/or Services Offered:

Online advertising for stores, sponsors and direct mail.

Main Clients and Partners:

Traffic Partners: ParPerfeito, Bolsa de Mulher, iMusica.

Online Stores: Americanas.com, Submarino, Comprafacil, Ambient Air, Pernambucanas, Shoptime.

Strategy:

To gather the largest possible number of online stores and partners in the market, bringing in offers and traffic to the website.

Competitive Advantages:

More recent technology and development, leading to a more current and modern tool.
Technology team with vast Internet experience, especially in large sites.
The iVox user base allows rapid growth of the content available on the website.

Interest: